Matt, satin, glossy
the micro-structure of the surface determines how light is reflected, very diffuse to very sharp ; matt, satin to glossy
Shape or form
the actual design of a object considering also the functionality.
Context or Framing
The environment affects how a object wil be experienced. A frame is often used to isolate the object. Straight sun-light, diffuse light, candle light, reflection of coloured elements in the context
To have a eye-catchy and visual attractive object different aesthetic elements need to be well designed. This is well known by skilled artists and fashion&interior designers. With Apix special attention goes to balancing micro texture and surface structure to get a authetic material Look.